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A good CMS tool must excel in helping you create new content, like blog posts, infographics or video content. It should make the publishing of this type of content easier and guide you towards optimizing SEO and readability of content.
Now that you know what a CMS is, it’s time to understand what separates a good CMS from a bad one. The features we will talk about next are what you should be looking for when picking the best CMS for Marketing.
To make sure you get the best CMS, you will want to look into the options with a large community of users, plenty of plugins and widgets, and Search Engine Optimization tools that will help your content be reached through Google and Bing.
Before deciding on a given solution you might also want to check if it’s regularly updated, how much it costs for your business to host and maintain and how long does it take to learn how to operate the tool properly (i.e. learning curve).